Stoneacre Partners was engaged by Angie’s List, ( NSDQ:ANGI) a leading provider of a consumer-driven service for its members to research, hire, rate and review local professionals for critical needs, such as home, health care and automotive services. Ratings and reviews, which are exclusive to the Company’s members, help its members find the best provider for their local service needs. Angie’s List also operates an e-commerce platform offering exclusive member only “flash deals” and “limited time only” service offerings connecting its top rated service providers to local consumers.
Stoneacre designated as Angie’s List Loyalty Program Architect and General Contractor was charged with designing, developing and implementing a customized, branded loyalty program focused on driving high value member behaviors that contribute to the Company’s revenues and enterprise value. Stoneacre delivered its findings and recommendations to senior management through the completion of multi-day on-site assessment and multiple interviews with key senior executives. In addition, Stoneacre sourced and advocated the inclusion of additional program partners which Stoneacre considered relevant to the final design and program execution as contributing technologies or loyalty program domain experience. The Stoneacre engagement served as the Phase I launchpad for a multi-phase, multi-year Program pilot and expansion. The Program currently in market and branded as Angie’s Cash seeks to reward participants for certain high value behaviors such as completing a review or renewing a membership or referring new members or purchasing an exclusive offer.