Stoneacre 2.0 | Affinity Marketing
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ABOUT STONEACRE 2.0
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PROGRAM DESIGN

Starting with your goals, we help develop a program that will create value and new revenue

UNTAPPED OPPORTUNITY

7 signs you need a Relationship Marketing Program

FROM the KNOWLEDGE CENTER
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AFFINITY FROM LOYALTY

Program design and launch

EMOTIONAL REVENUE

How your customers, fans or followers can feel more connected

FROM ENGAGEMENT TO RECURRING REVENUE

We start with a goal of increasing engagement with an ever expanding customer base to lay a foundation for long-term relationships and recurring revenue.

78%

ACTIVE CONSUMERS

Percentage of Americans enrolled in loyalty and affinity programs – source: Access Development

48%

ACT NOW

Half of all consumers change their behavior to secure “insider” status and/or get more benefits, privileges, and access – source: Colloquy

23%

SUBSTANTIAL ENGAGEMENT

Increase in program registrations 2014 vs. 2012 – source: Loyalty 360

31%

EMOTIONAL VALUE

1 in 3 consumers want to be and feel valued by the brand – source: InMoment survey

Your Relationship Marketing Program is your direct, private platform for your 1:1 relationship with your most valuable customers.
KEY ELEMENTS
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  • Exclusivity
  • Emotional Triggers
  • Scarcity
  • Practical Value
ABOUT OUR eBOOK
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A thorough 20 page guide to everything you need to know about creating a Relationship Marketing Program.

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WINNING THE CUSTOMER

Experience and common business sense dictates that creating a true relationship with consumers is essential to sustained loyalty, affinity and profitability. It is essential that marketers engage with consumers, understand their motivations, develop insights and drive key behaviors through the delivery of compelling, relevant offers, rewards, privileges and benefits. By doing so you demonstrate knowledge in what they value and that you value their loyalty with your brand.

CREATING VALUE

We help you seize the opportunity to uncover your “hidden equity” of high impact, low or no cost “assets” around you and repurpose them in an innovative fashion to turn engagements into a predictable future stream of recurring revenues for your business. The result is more value for your customers — higher enterprise value for you.

DATA DRIVEN MARKETING

Relationship Marketing Programs leverage the power of Data Driven Marketing — collection and utilization. Data Driven Marketing captures the data being shared by consumers through their online behavior, social platforms, and mobile devices to deliver personalized engagements and tailored offers so as to optimize the full profit potential of your audience and maximize your Program ROI.

THE NETWORK EFFECT

A marketer’s job is to aggregate communities, build relationships, and deliver value to community members. Your community and your RMP is an attractive hub for a network of potential third party partners, sponsors, and licensees who can add value for your community. More community members attract more third party partners, increasing perceived value, which in turn attracts even more members.

STONEACRE 2.0 PROCESS
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DISCOVERY

During this phase, we work closely with you as your program architect to develop a high level framework of your custom Relationship Marketing Program. We build the preliminary business case and economic model as we identify potential program elements, assets and third party partners. We configure V1.0 of the product offering along with a multi-channel marketing plan that allows you to address the merits of moving to the next phase.

DESIGN & BUILD

As your custom program architect as well as your custom program builder, we move from concept approval to the actual program, product design and build. We then develop a statement of work and launch schedule; implement enabling technologies and operating protocols; and finalize product V1.0 as we design the go-to-market branding.

IMPLEMENTATION & LAUNCH

In advance of a formal mass market launch, we conduct testing and gather initial feedback through a pre-launch pilot effort. We then validate key hypotheses and finalize various go-to-market product, marketing and customer acquisition decisions. The program is officially launched and supported by marketing collateral, landing pages and messaging across multiple channels.

EXPANSION

Program members are on-boarded through enabling technologies and tactics as the program gains market traction. We work with you to identify additional program and value proposition enhancements as we gather customer feedback and develop valuable insights through various data collection techniques. We implement affinity, loyalty and promotional marketing tactics to drive and reward key behaviors supported by a rigorous economic ROI process. We help you realize the full profit potential of your best customers.

PARTNERS
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We leverage our network of proprietary technology partners across social, mobile, digital platforms. We use social platforms such as facebook, twitter and tumblr to reach consumers and drive social amplification. We use innovative data collection techniques such as image recognition technologies to identify end users in the social sphere capturing sentiments and secondary interests.

Our program strategy is built on the belief that members want a relationship with a brand provided real value is delivered and that the brand delivers a personalized offer that is relevant and compelling for them. Our strategy is built around turning engagements into recurring revenue. We believe subscription based Relationship Marketing Programs deliver greater life time value.

We use points as a loyalty currency to drive into key behaviors which translate into incremental economic value. Behaviors such as join, renew, share, post and refer are examples where well designed incentives and non-buyable, contextual, aspirational rewards attract, retain and extend the life time value of program members.

Our programs have exclusive member only deals, discounts and savings across tens of thousands of local and national merchants as a core benefit. Your Relationship Marketing program gives special treatment to your members just for being part of the community through a branded Savings Marketplace with exclusive offers in categories such as dining, shopping, services, hotels, car rental, automotive, travel, cruises and entertainment.